The product is supposed to be a socio-economic innovation, so it addresses economic and social problems and is meant to create new value for society. In this particular case, the innovation concerns the way of reaching the target group. Here we are dealing with a mobile application that will support young people in avoiding alcohol consumption. Young people are very active users of cell phones and their applications, so this version of the tool can be accepted by the target group. So far, there have been no mobile applications on the market that would implement alcohol prevention activities among young people.
The City Council’s mission is to reduce the number of minors living in its area who use alcohol by providing an application that will have a preventive effect. The City Hall’s vision is that by promoting the app, young people, through the use of the product, will not see the need to consume alcoholic beverages to taste, impress other people, solve their problems, seek pleasure and relaxation in stimulants. The goal is to reduce this number not only for moral reasons, but also for economic reasons. Moral issues are of course concern for the citizens of the city, taking care of the good education of young people, who are the future of the nation, and alcohol results in depravity. On the other hand, economic issues, and thus the cost is, for example, to pay staff, unnecessary interventions in connection with behavior, appearing by people intoxicated with alcohol. The bodies involved are not only health services, but also services guarding public safety and order, such as municipal police, security contractors, and police. Social workers, pedagogues, educators are also involved in children’s alcohol problems. Through inappropriate behavior, public order, the reputation, and culture of the city are violated. Often young people who use drugs at an early age have issues with education, developing their interests, taking care of their health, both mental and physical. Each city wants to have many educated people, entrepreneurs, activists, and not pathological environments that instead of bringing order, bring harm. It is worth noting that the alcohol issue is widespread in large cities, which makes it all the more important for the City Hall to see the need for the dissemination of preventive measures, that is, the introduction of the application.